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Our Client one of the UK’s largest memberships organisation charity are looking to find a new Marketing and Communications Manager to Implement their communications and marketing strategy. The person coming into this role will need to ensure the strategy is aligned with their digital, PR and fundraising strategies, whilst collaborating closely with colleagues, to grow engagement and income growth. 

 

Key Responsibilities 

  • Implementing our communications and marketing strategy, making sure it’s being aligned with our digital, PR and fundraising strategies, and collaborating closely with colleagues, to grow engagement and income growth. 
  • Overseeing and being responsible for the annual communications and marketing plan which includes campaigns, events, fundraising and partnerships activity, making sure digital, social and PR are all aligned. 
  • Overseeing and leading evaluations and reports for campaigns and events, making sure we take learnings and insights to help us develop and improve moving forward. 
  • Act as a brand leader in the organisation, being responsible for making sure the brand is adhered to and consistent throughout the charity. 
  • Oversee creation and implementation of our staff marketing strategy by ensuring staff are communicated across several touchpoints and tactics effectively. 

Skills and Experience 

  • An understanding of the full marketing mix and owned earned and paid media 
  • Strong communicator who understands how to speak to a variety of audiences through different channels. 
  • Ability to juggle different projects, priorities and campaigns at multiple times 
  • Excellent copywriting, proofreading and editing skills with an ability to put the voices and experiences of the people we support at the heart of our communications. 
  • Experience in planning, delivering, managing and evaluating marketing plans and campaigns to support a range of objectives, including awareness, engagement and fundraising goals. 
  • Experience in developing audience-led communications, putting the people we support at the heart of our communications. 
  • Experience in using data and insight to improve audience communications and engagement. 
Job Overview
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